Episode 38: Stop Making Sense - Dirty Deeds Done Well

What this episode covers

Die Evolution macht auch vor der Spezies der Influencer nicht halt. Immer mehr setzen sich sogenannte Sinnfluencer und Deinfluencer durch. Die ersten wollen Sinn und manchmal durchaus auch Produkte verkaufen. Die anderen vom Kauf von Produkten, die klassische Influencer angepriesen haben, abraten. Wohin geht die Entwicklung im Influencer Marketing?Benjamin von Stuckrad-Barre hat gerade Martin Suter vom Platz 1 der Spiegel Bestseller-Liste verdrängt. Dort befand sich auch schon Drogeriemarkt-König Dirk Rossmann. Drei Autoren. Drei vollkommen unterschiedliche Ansätze, wie Marketing im Büchermarkt funktionieren kann. Haben Newcomer überhaupt noch eine Chance?

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Frequently Asked Questions

How long is this episode of Dirty Deeds Done Well?

This episode is 26 minutes long.

When was this Dirty Deeds Done Well episode published?

This episode was published on May 4, 2023.

What is this episode about?

Die Evolution macht auch vor der Spezies der Influencer nicht halt. Immer mehr setzen sich sogenannte Sinnfluencer und Deinfluencer durch. Die ersten wollen Sinn und manchmal durchaus auch Produkte verkaufen. Die anderen vom Kauf von Produkten, die...

Can I download this Dirty Deeds Done Well episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.