Episode 380 - All about the Voice

In a sense writing a business book – any book, really – is quintessentially about finding and using your voice. You're talking across time and space to a reader for a conversation that lasts for hours; admittedly a bit of a one-sided conversation, but it's not possible to talk to someone for tens of thousands of words without them having a sense of your voice in their head. So how can you use that voice most effectively? Here's some advice from some of the best writers in the business books business to give you some ideas...  Anne Janzer on what your writer's voice is and why it matters Dr Lucy Ryan on writing for your reader Catherine Garrod on the holistic nature of the writer's voice Nicholas Janni on precision and the craft of rewriting Rachel Lawes on caring, not selling Robin Powell on aligning your interests with your readers' Neil Mullarkey on using humour right (and avoiding the wrong kinds...) Richard Hoare on finding a coherent voice with a co-writer Dennis Sherwood on not getting too hung up about it all too soon.  Listen in, and discover how to take your voice from meh to aMAZing!