Episode 385: Your Story Is Your Strategy: PR, Authentic Branding, and Building a Business on Purpose with Gina Yager

Episode SummaryStop winging it and wondering why you feel stuck. Amber Fuhriman sits down with Gina Yager, founder of GYC Vegas, to break down why your authentic story is the most powerful PR tool you have, and how intentional strategy in business and branding is the difference between spinning your wheels and actually building something that lasts.Key Topics CoveredWhy telling your authentic story is the foundation of PR and what audiences really want from the brands they buy fromHow to figure out what hills you are willing to stand on publicly and why that clarity protects your brandWhy "hope is not a strategy" and how to build a real plan by starting with your end goal and working backwardsThe trust recession we are living in right now and why consumers will not engage with a business they do not know authenticallyHow to build a network that actually works by going into every relationship with the intention of service first, not sales firstNotable QuotesAmber Fuhriman:"Hope is not a strategy. What's the strategy for making this happen?""None of us knew what the hell we were doing when we opened our business. And there's still fear of failure all the time."Gina Yager:"Branding is the foundation of perception, but perception is what drives business success.""You have to go into every relationship with the intention of building a relationship and being of service. You can have an objective, but all of your actions during that relationship have to be for nothing more than service and relationship building."Call to ActionBook a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0Guest InfoFounder and Director of GYC Vegas, a boutique PR and marketing agency specializing in strategic storytelling, integrated marketing, and community-driven PR across industries including hospitality, healthcare, tech, real estate, gaming, and nonprofits.Podcast: Get Your Chat On with GYC Vegas (available on all major podcast streaming platforms)Contact Gina YagerWebsite: gyc vegas.comInstagram / X / LinkedIn / YouTube: @GYCVegas Hosted on Acast. See acast.com/privacy for more information.