Episode 39: Borders

From its high-tech roots in Ann Arbor to the iconic era of cozy armchairs and espresso, Borders redefined what a bookstore could be. Discover how the pioneer of the "third place" built a global empire, only to vanish after a series of catastrophic digital blunders—including the fateful decision to outsource its future to Amazon. It’s a bittersweet look at a lost cultural icon and a sobering lesson in the cost of failing to adapt.