EPISODE · Sep 27, 2022 · 3 MIN
Episode 39: Brief on those Solution Aware in the Customer Journey
from Imperfect Marketing · host Kendra Corman
Send us Fan MailThis is episode 4 of 6 in a series on the customer journey, and we're covering Solution Aware customers today. I'll include links to the previous episodes in the resources section below! Those who are Solution Aware know they have a problem and are motivated to explore solutions. They are investigating how to do it and are interested in finding what might work.Case studies are a great way to nurture this group to show them that your solution works. Now, this customer stage is not a place to sell. Instead, you want to help them in their investigation of options. They probably have yet to learn about your product!Resources:Customer Awareness Journey: Part OneCustomer Awareness Journey: Part TwoCustomer Awareness Journey: Part ThreeLearn how to identify your target audience! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
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Send us Fan Mail This is episode 4 of 6 in a series on the customer journey, and we're covering Solution Aware customers today. I'll include links to the previous episodes in the resources section below! Those who are Solution Aware know they have a problem and are motivated to explore solutions. They are investigating how to do it and are interested in finding what might work. Case studies are a great way to nurture this group to show them that your solution works. Now, this customer...
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Episode 39: Brief on those Solution Aware in the Customer Journey
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