Episode 39: Building a Business from the Basement Up with Lacey Madsen

What does it really take to build a business from the ground up?In this episode of the Zero10 Podcast, Josi and Andi sit down with entrepreneur Lacey Madsen, owner of Lacey’s Custom Jewelry in Bismarck, North Dakota, to talk about the real journey behind building a successful business.Lacey shares how her entrepreneurial spirit showed up early in life. While other kids were playing with Barbies, she was keeping ledgers and pretending to run businesses. That mindset eventually led her into the jewelry industry, where she spent over a decade learning the craft before deciding it was time to build something of her own.What started in the basement of her home, meeting clients in coffee shops and traveling to appointments, slowly grew into the thriving jewelry business she runs today.This conversation dives into the courage it takes to step out on your own, the emotional highs and lows of entrepreneurship, and the importance of trusting your instincts when you know it’s time to take a leap.In this episode we explore:• How Lacey built her jewelry business from scratch• The early days of meeting clients in coffee shops and homes• The transition from working in the industry to owning her own store• The reality of entrepreneurship — excitement, tears, risk, and resilience• Why loving business itself is what fuels long-term successLacey’s story is a reminder that many thriving businesses don’t start with perfect plans. They start with courage, creativity, and the willingness to figure things out along the way.If you've ever dreamed about starting something of your own, this episode will inspire you to take the first step.Lacey Madsen is the owner and founder of Lacey’s Custom Jewelry in Bismarck, North Dakota. With over 20 years in the jewelry industry, Lacey has built a reputation for creating meaningful, custom pieces that celebrate life’s biggest milestones.Lacey’s entrepreneurial journey began long before her jewelry store existed.A natural business thinker from a young age, she eventually transitioned from working within the jewelry industry to launching her own company. Starting from the basement of her home, she met clients in coffee shops and private settings before opening her storefront, which has now been serving customers for more than a decade.Today, Lacey combines craftsmanship, personal connection, and business leadership to create custom jewelry experiences that help people mark life’s most important moments.Connect with LaceyLacey’s Custom Jewelry📍 Bismarck, North Dakota🌐 Websitehttps://laceyscustomjewelry.com📱 Social MediaInstagram: https://www.instagram.com/laceyscustomjewelryFacebook: https://www.facebook.com/laceyscustomjewelryVisit Lacey’s store or connect online to explore custom pieces, engagement rings, and one-of-a-kind jewelry designs.