EPISODE · Jun 14, 2026 · 38 MIN
Episode 39 Flipping the Script: Making Grass-Fed Beef Accessible to All with Chris Kerston
from The Innovation Blueprint · host Webisoft
Co-founder of Origin Provisions Chris Kerston explains how rising beef prices, a shrinking US cattle herd, and shifting consumer values pushed him to build a grass-fed brand for Middle America, one that trades premium margins for scale, transparency, and shelf space in everyday grocery stores.
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Episode 39 Flipping the Script: Making Grass-Fed Beef Accessible to All with Chris Kerston
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