Episode 39 - Innovation with guest Kevin Verbruggen

Episode #39. Innovation is the technical skill featured in this episode. Innovation for marketers is the development of new or changed products or services that delivers solutions to consumers' pain and gain points and efficiencies based on insight. Abby is joined by Kevin Verbruggen an experienced marketer, previously head of innovation at Weetabix plus Kellogg's, Cadbury and California Prunes. In this episode, he provides lots of practical advice on the skills needed throughout the innovation process, true innovation vs renovation, the importance of an innovation strategy, why innovation doesn't stop at the launch and more...