Episode 39: Rick Ferrari

In this episode of Making Business Personal, I sit down with Hollywood talent agent Rick Ferrari for a conversation that starts with the most epic lie you've ever heard and evolves into something much deeper. Rick opens up about growing up with a name that screams "destined for fame or infamy," his wild journey from New York's Studio 54 scene to becoming one of LA's most respected agents, and the life-changing friendships he built along the way. But here's the thing – this isn't just about Hollywood glamour. It's about the stories we tell ourselves, the beliefs we outgrow, and what it really means to forgive the person you used to be. Rick's brutal honesty about his past, combined with his insights on kindness, authenticity, and seeing people for who they really are, makes this a conversation that'll stick with you long after it's over. Trust me, you've never heard an origin story quite like this one.Also, check out Texas Toast Guitars (TTG) if you're interested in a great custom guitar or if you want to build one with them: https://www.texastoastguitars.com