Episode 39: The Muse Twins on Building a 7-Figure Med Spa, GLP-1 Truths, and the Business of Beauty

On Episode 39 of Rich Lessons, Sevetri Wilson Taylor (Instagram.com/sevetriwilson) and Sheena Allen (Instagram.com/whoisSheena) sit down with twin sisters Kiara and Christy Muse, board-certified nurse practitioners and founders of Muse Medical Aesthetics & Laser in Baton Rouge, LA, to talk about beauty, confidence, and building a million-dollar med spa from the ground up.Kiara and Christy share how they went from bedside nursing to entrepreneurship, why they chose to bet on themselves instead of working for someone else, and how they turned a $10,000 family investment into a fast-growing aesthetics practice serving women (and men) across the South. They open up about being shut out by banks, navigating gatekeeping in the aesthetics industry as Black women, and what it takes to build a luxury brand that still feels personal, safe, and culturally aware.From injectables and “facial balancing” to GLP-1 weight loss shots and medical-grade skincare, the Muse Twins break down what’s real, what’s hype, and why preventative care is the new standard. They also talk about the pressure on women to look “natural,” the stigma Black women still face around cosmetic treatments, and why the beauty industry is actually a path to ownership, wealth, and freedom for women in healthcare.—Show Notes:(00:00) Intro — Meet twin sisters Kiara and Christy Muse, founders of Muse Medical Aesthetics & Laser in Baton Rouge(02:15) From RN to Owner — Leaving bedside nursing to build something of their own(04:10) “We Just Signed the Lease” — Launching during COVID and creating their own lane in a gatekept industry(06:20) Brand Before Doors Opened — Building demand early and coining their mantra, “Be your own muse”(07:48) The Muse Experience — Luxury meets comfort; making aesthetics feel safe and inclusive(12:12) Money Said No — Getting denied by banks and turning a $10K family loan into $1M+ in a year(15:18) Scaling Up — 400% growth, expansion plans, and building on their own terms(17:33) Skincare Facts — Why sunscreen is key and most products miss melanin-rich skin(22:22) Facial Balancing 101 — Botox, filler, and why “natural” doesn’t mean “nothing done”(30:04) Beyond BBLs — Non-surgical contouring, collagen boosters, and body balancing(33:17) GLP-1 Truth — Weight loss shots, hormone balance, and breaking the “cheating” myth(45:13) Rich Lesson — Confidence, resilience, and believing in your vision when no one else does—Rich Lessons Podcast // hosted by Sevetri Wilson Taylor and Sheena AllenSubscribe to Rich Lessons on Apple Podcasts (https://podcasts.apple.com/us/podcast/rich-lessons/id1787798124) and Spotify (https://open.spotify.com/show/40jGSUvVrMbxKcJ1ghE8kl)Watch and subscribe to Rich Lessons on YouTube (https://www.youtube.com/@richlessonspodcast)Follow Rich Lessons on Instagram (https://www.instagram.com/richlessonspodcast/) and TikTok (https://www.tiktok.com/@richlessonspodcast)