Episode 39: The Personalization Process

5 Questions with Gautam Rishi  CEO & Co-Founder @ OneShot.ai -- We’re living in the golden age of personalization for sales teams.   And we’re not talking, “saw you went to {school.name}” or “noticed you were the {title} at {company}.”   That’s NOT personalization. It’s customization. And there’s a huge difference.   Truly personalized messages combine that customization with relevance. It makes the message unmistakably unique. It’s for a single recipient - not a template you customize for different prospects.    It’s not easy. You can’t scale it. And a lot of work needs to be done on the front-end before you can start personalizing your messages in earnest.   Gautam Rishi knows a thing or two about that. He’s helping build OneShot to make that pre-personalization work easier and less time-consuming.   We sat down to talk about what teams need to put in place to make the personalization efforts of their SDRs worth it. -- More Podcast Episodes ➡️ https://bit.ly/dD-Pod Meet our team ➡️ https://bit.ly/dD-Team Follow us on LinkedIn ➡️ https://bit.ly/dD-LI Want to work with us? ➡️ https://bit.ly/Contact-dD Want to work for us? ➡️ https://bit.ly/dD-Careers