Episode 39 - Why Local Networking Still Works in a Digital Industry

In this episode, Lisa and Kirsty discuss the importance of local in-person networking for building meaningful client relationships, sharing practical tips on overcoming fears, crafting your elevator pitch, and maximizing opportunities through strategic events. Whether you're new to networking or looking to level up, this conversation offers valuable insights to grow your business organically and authentically.Key Topics:✅ The benefits of in-person versus virtual networking for local businesses✅ Common fears around networking and how to reframe your mindset✅ Tips for crafting an effective elevator pitch✅ Building confidence to approach in-person interactions✅ Strategies for choosing the right networking events✅ How regular attendance builds trust and referrals✅ The importance of follow-up and connecting on LinkedIn post-event✅ Diversifying your networking through local Facebook groups and traditional marketing✅ Leveraging client relationships and attending their events✅ When and why to consider attending higher-level, paid networking events✅ The role of public speaking and presenting to showcase expertise✅ Tips for scaling into larger markets and international networkingTimestamps:00:00 - The difference between online and in-person local networking02:17 - Overcoming discomfort and fears in face-to-face networking04:20 - Why local networking is vital for client acquisition06:46 - Developing confidence to approach new contacts09:15 - Understanding and mastering the elevator pitch11:14 - Types of informal networking events and their benefits12:03 - Practicing your pitch and managing nerves at events15:43 - Building relationships through consistent follow-up18:31 - Success stories: Clients gained through networking efforts22:20 - The long-term power of referrals and community building23:27 - Strategic networking: attending higher-paying, exclusive events28:28 - Combining traditional and community marketing to grow visibility31:36 - Using speaking opportunities to build authority and attract clients36:18 - Expanding your reach internationally for premium clients43:16 - Final tips for integrating online connections with in-person effortsResources & Links:Getting Started As A Virtual Assistant Course - https://morethanava.org/get-started-courseLinkedIn - https://www.linkedin.com/in/lisa-tennant-42085a3b8/Instagram - https://www.instagram.com/morethanava_/Stay strategic, authentic, and consistent in your networking efforts to unlock new business opportunities and grow your virtual assistant career!