Episode 392: Pricing From the Inside Out: How Identity Drives Every Number You Charge

Episode SummaryYour pricing problem is not a pricing problem. Amber Fuhriman breaks down why the number you charge is a direct reflection of your identity, not the market, and how to close the gap between what you know you're worth and what you actually believe you deserve to charge.Key Topics CoveredWhy that half-second hesitation when someone asks your price is an identity problem, not a business problemHow childhood money stories and beliefs about worth show up in every pricing conversation you haveWhy your clients take their cues from you: if you don't believe your price, neither will theyThe gap between the price you want to charge and the identity you're currently living in, and why the gap always winsHow to identify the version of you that set your prices in the first place and what it takes to change itNotable Quotes"That half second is not a pricing problem. That's an identity problem.""Your price isn't just a number. It's a declaration of your worth. Every time you name your price, you are telling the world, and more importantly, yourself, what you believe your work is worth.""If you don't believe it's worth what you're charging, why the hell would they?""Somewhere underneath the spreadsheet and the market analysis and the competitor analysis and the research is this eight-year-old kid who learned that asking for too much will make people like you less. And that kid is sitting at a table every single time you talk about your price.""The identity has to expand to meet that price, and that is exactly the work that we get to do."Call to ActionBook a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0 Hosted on Acast. See acast.com/privacy for more information.