Episode 398: Stop Losing Sales and Loyalty: What Your Communication Is Really Costing You

Episode SummaryYour words are only 7% of the conversation, so why are you only fixing your words? Amber Fuhriman breaks down why most communication training completely misses the mark and what you actually need to examine before your next sales call, team meeting, or high-stakes conversation to stop leaving money, trust, and results on the table.Key Topics CoveredWhy words account for only 7% of communication and what the other 93% is telling people about you before you say a thingHow your internal beliefs about yourself, your prospect, and the outcome are running your conversations without your permissionThe difference between compliance and commitment from your team and how your communication as a leader determines which one you getWhy sales conversations are communication events first and why no technique will close a deal if the person across from you doesn't feel genuinely heardThe 60-second pre-conversation exercise with three questions that is worth more than any scriptNotable Quotes"People don't just hear your words. They feel your intention. They pick up on the gap between what you're saying and what you actually mean, what you're saying and what you believe.""Every sales conversation you're in is a communication event first and a sales event second. If the person across the room from you doesn't feel heard, doesn't feel safe, doesn't feel like you actually get their problem, no sales technique in the world is gonna close that deal.""Your internal state is your loudest communication tool, and most people are so focused on the external conversation that they never examine the internal one.""The best communicators I know aren't the ones with the most polished delivery. They're the ones who have done the internal work to show up clean, present, and genuinely connected to the person in front of them."Call to ActionBook a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0 Hosted on Acast. See acast.com/privacy for more information.