Episode 4:10--Truth in marketing: It doesn't have to be that hard

After several decades working in and with marketing professionals we've learned a couple of things about how marketing is done. One of the more important lessons is that marketers make their jobs much harder than it needs to be. And maybe one of the worst offenders is in the world of #cybersecurity. Patrick Boch, my cofounder of Cyber Protection Magazine, share some of our frustrations insights on how companies can promote their products and services more effectively. It really isn't that hard.