Episode 4 - Adapting internal communications across cultures and channels.

In the fourth episode of Message Makers, host Owen Vittanuova sits down with Tracy Goode, International Internal Communications Manager at Fujitsu, to discuss the evolving role of internal communications and the challenges facing communicators today. Drawing on nearly three decades at Fujitsu and insights from a cohort of peers across different industries, Tracy explores the shared issues organisations face, from engaging remote employees to managing information overload. The conversation also looks at the growing role of AI in communications, with Tracy sharing how tools such as Copilot can support writing and research without replacing the human side of the profession. She also reflects on the importance of understanding stakeholders and building strong relationships, while finding faster, more digestible ways to communicate in an increasingly noisy digital world.