Episode 4 - Brooke Jenkins (Moss+Ross)

Brooke Jenkins, Partner at Moss+Ross, joins Running With the Bulls to discuss what nonprofits should know before launching a major capital campaign. Drawing on her experience in fundraising, strategic planning, and nonprofit consulting, Brooke breaks down the key elements every organization should consider: an inspiring goal, a compelling case for support, strong donor prospects, and committed leadership.In this episode, Brooke and Matt explore how nonprofits can prepare for campaigns, engage major donors, use feasibility studies, and define success beyond simply hitting a fundraising number. Brooke also shares why campaigns can strengthen annual giving, deepen donor relationships, and build a stronger culture of philanthropy across an organization.The conversation content touches on leadership, organization, AI as a fundraising tool, and the importance of bringing your genuine self to nonprofit work. Whether you’re preparing for a campaign or thinking about long-term fundraising strategy, this episode offers practical insight for nonprofit leaders and teams.Tune in to hear more about what makes a successful nonprofit campaign, as well as fundamental processes that support incremental growth practices!