Episode 4: Building a Holdco - The Value Creation Playbook

from The Found & Funded Podcast · host Carl Lundberg

Send us Fan MailSergey Sushentsev, Co-Founder of Astra Holdings, shares how a failed succession plan sparked his journey into ETA. He unpacks his deal sourcing tactics, Astra’s 3-step value creation playbook - professionalise, incentivise, digitise - and why the HoldCo model is a game-changer for long-term growth.LinkedInInstagramWebsite

What this episode covers

Send us Fan Mail Sergey Sushentsev, Co-Founder of Astra Holdings, shares how a failed succession plan sparked his journey into ETA. He unpacks his deal sourcing tactics, Astra’s 3-step value creation playbook - professionalise, incentivise, digitise - and why the HoldCo model is a game-changer for long-term growth. LinkedIn Instagram Website

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Episode 4: Building a Holdco - The Value Creation Playbook

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This episode is 52 minutes long.

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This episode was published on June 13, 2025.

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