Episode 4 | Coni Lefferts: From Door-to-Door Sales to CEO

Send us Fan MailIn this episode, Kay talks with Coni Lefferts, President and CEO of Creative Packaging Solutions. Coni starting her sales career in an unusual way: selling catastrophic insurance door-to-door (in the heat of Houston, TX)! Despite the challenges, she was determined to succeed, and even practiced her sales pitch on her own mother. When her mom became a customer, she knew she could do it. Coni has enjoyed an impressive career with a lot of variety (she has some great stories!) and shares her advice on the importance of understanding customer needs and focusing on problem-solving rather than just talking about the product. She explains how she prioritizes long-term sales relationships, and says she gets the greatest joy from working with startups - where her company can make the biggest impact. Coni believes that women have strengths and advantages in sales, like patience and persistence. Her sales advice: Be proud of what you do, because you'll make a difference in not only your life, but your customer as well. --------------------Coni Lefferts is a dynamic businesswoman and founder of Creative Packaging Solutions Corporation, where she harnesses her expertise in packaging structures, design, and manufacturing to help brands make a lasting impact. With a keen understanding of the power of first impressions, Coni leverages her experience to help clients create packaging that not only stands out but also fosters brand loyalty.As a woman-owned, independent wholesale distributor of primary and secondary packaging containers and components, Creative Packaging Solutions sources its products from top manufacturers across the US, North and South America, Europe, China, Taiwan, Korea, and India. The company is certified by the Women’s Business Enterprise National Council which allows it to compete for corporate supplier diversity programs, opening doors for a broader range of customers.Contact: linkedin.com/in/coni-leffertspackaging-usa.com 732-335-3700Want to make more sales, grow your business, and stand out in a sea of sameness? Join me, Kay Miller, on the Uncopyable Women in Business podcast for conversations with successful women from all industries. You'll get real-world strategies, lessons, and tools you can use right now. I earned the nickname “Muffler Mama” after becoming the top muffler salesperson in the world, and for 30+ years my husband Steve and I have built an 8-figure business. I’m also an author, speaker, consultant. My goal is to provide Uncopyable value. I want you to say, "Wow, I've never thought of it that way!" Ready to accelerate your sales and business growth with Uncopyable strategies? Learn more about my services and products:  https://www.beuncopyable.com/kayContact:[email protected]/in/millerkay