Episode 4: Dan Silver (Session AI, GroundTruth, PlaceIQ) on B2B Storytelling and Breaking Down Silos

In this episode, Dan and Steph talk with Dan Silver, a longtime marketing expert. They discuss the challenges in B2B marketing, the importance of storytelling, and the need to define the role of marketing within organizations. They also touch on tools and techniques for integrating marketing insights across departments. Dan shares his recent wins, including getting a new puppy and leading a corporate rebrand. The interview highlights the value of storytelling, collaboration, and adapting to the changing landscape of B2B marketing.1. Introduction and Welcome to the Podcast 00:062. Getting to Know Dan Silver: A Marketing Expert's Journey 00:53 3. Challenges and Solutions in B2B Marketing 01:56 4. Effective Tactics and Tools for B2B Marketing 03:215. The Power of Storytelling in B2B Marketing 05:096. Personal and Professional Wins: A Glimpse into Dan's Recent Successes 07:107. Conclusion and Farewell 08:12