Episode 4: From Passion to Purpose: The Journey of Building Live Alpha

Video: https://youtu.be/zBSaiOMDOmE In this inspiring episode of Discipline, the Art of Fitness, we sit down with pro bodybuilder Paco and entrepreneur Tomas De La Mora, the dynamic duo behind Live Alpha gym in Costa Mesa, California. Paco shares how his dedication to bodybuilding from a young age has shaped his approach to fitness and life, while Tomas discusses his transition from owning a local gym to partnering with Paco in creating a unique fitness community that goes beyond the typical gym experience. Together, they delve into the discipline required to succeed both on and off the stage, and how their commitment to building the best version of themselves has fueled their entrepreneurial journey. Tomas brings his wealth of experience in business to the table, offering insights into the challenges of starting a new venture, the importance of staying focused on your purpose, and the joy of enriching others' lives through fitness. Whether you're a fitness enthusiast, aspiring entrepreneur, or just someone looking for motivation to take that first step, this episode offers valuable insights and encouragement. Tune in to hear the story behind Live Alpha and discover how Paco and Tomas are creating a gym environment where everyone—from seasoned bodybuilders to those just beginning their fitness journey—feels at home and inspired. Where to Find Them: Follow Live Alpha Gym on Instagram: @livealpha.pt Connect with Paco on Instagram: @pacoo_official Connect with Tomas: @tomas_delamora Stay disciplined and join us on this journey of fitness and growth!