Episode 4: Genre and Your Personal Brand

Wendy has published police procedurals and a rom-com, and is presently shopping another rom-com. Andrew has published an action-adventure and a fantasy, and is planning on publishing a noir thriller soon. But is this smart when it comes to building a readership, or a "personal brand"? What is a personal brand, and how do you go about building one in the era of social media? How do you use your personal brand when it comes to marketing your books?