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EPISODE · Jun 22, 2025 · 27 MIN

Episode 4: Genre and Your Personal Brand

from The Second Chapter · host Andrew Hallman & Wendy Coffman

Wendy has published police procedurals and a rom-com, and is presently shopping another rom-com. Andrew has published an action-adventure and a fantasy, and is planning on publishing a noir thriller soon. But is this smart when it comes to building a readership, or a "personal brand"? What is a personal brand, and how do you go about building one in the era of social media? How do you use your personal brand when it comes to marketing your books?

What this episode covers

Wendy has published police procedurals and a rom-com, and is presently shopping another rom-com. Andrew has published an action-adventure and a fantasy, and is planning on publishing a noir thriller soon. But is this smart when it comes to building a readership, or a "personal brand"? What is a personal brand, and how do you go about building one in the era of social media? How do you use your personal brand when it comes to marketing your books?

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Episode 4: Genre and Your Personal Brand

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How long is this episode of The Second Chapter?

This episode is 27 minutes long.

When was this The Second Chapter episode published?

This episode was published on June 22, 2025.

What is this episode about?

Wendy has published police procedurals and a rom-com, and is presently shopping another rom-com. Andrew has published an action-adventure and a fantasy, and is planning on publishing a noir thriller soon. But is this smart when it comes to building...

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