Episode # 4- How to prepare for a retailer meeting?

In today’s episode, we are going to discuss how to prepare for a retailer meeting.  You have worked hard to secure this key meeting for your brand, now we are going to share with you how to make sure your presentation works virtually (Zoom) or in person. We will share with you how to prepare an agenda, make sure your meeting runs smoothly, and how to be clear what you want out of your meeting?  Brevity, clarity, and concise communication to a retailer buyer is key: How is your brand different?  How will you help drive their category performance?