Episode 4: How to Stay Cool (as an Elder Millennial): Navigating Trends in a Fast-Paced Environment

From understanding your audience’s needs to exploring global influences, Erin and Jackie share insider secrets on staying stylish and ahead of the curve. In this episode, they break down how trends evolve based on your target demo and explain the trend curve—so you know exactly when to jump on board and when to hold off. Discover the art of trend-spotting whether you're shopping at home or exploring vibrant markets abroad, like Korea or Japan. Erin dives into what to look for—from unique constructions and new color palettes to textures and pricing cues—while Jackie reveals how trade shows, retail publications, and even influencers keep her on the pulse. Plus, Jackie shares her personal 2025 goal of dressing good, feeling good, and enlisting a trendy graphic designer as her personal stylist. Whether you’re a trend enthusiast or an entrepreneur eager to infuse fresh style into your brand, this episode offers a refreshing blend of practical tips and inspiring, real-world insights. Stay cool, get inspired, and learn how to source the trends that will set your business apart!