Episode 4: Imperfect Marketing with Guest Scott Lawrence of Headshots by Scott Lawrence

Send us Fan MailThanks for coming back for another episode of Imperfect Marketing! This episode features Scott Lawrence of Headshots by Scott Lawrence.Scott is a fantastic headshot photographer who started his career in Insurance and, after launching a successful business, had to start from scratch when his family moved to Michigan. He also shares the mistakes people make when getting headshots.Scott has a fantastic YouTube channel you should check out to learn how to get the most from your headshot session.Click here to access the transcript and follow along!Topics in this Episode:00:00:40 Meet Scott Lawrence  00:05:10 How Scott Rebuilt After Moving00:12:40 How is your YouTube Channel so successful? 00:19:51 What marketing are you focused on right now?00:21:43 Advice for those starting out or growing their business00:24:55 Mistakes people make with their headshot sessions00:29:03 What value do brand shoots have for companies?00:33:07 What to look for in a headshot photographerRelated and Helpful Links:How to Pick a Headshot PhotographerHeadshot Background OptionsPosing TipsMore posing tips!Keep Going: 10 Ways to Stay Creative in Good Times and Bad by Austin Kleon Looking for ideas to help improve your content marketing? Check out Kendra's free guide to creating content ideasThis episode was transcribed by Rev.com. Check it out! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here