Episode 4 - Joe Pulizzi - Epic Content Marketing- How To Tell A Different Story

On this episode of http://SocialBuzzONAIR.com we chat with Joe Pulizzi, the brains behind the http://ContentMarketingInstitute.com about his BRAND NEW book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessWe dig into why Joe wrote the book, what content marketing is and how you can leverage it for your brand.Grab your copy of Joe's book here! http://www.amazon.com/Epic-Content-Marketing-Different-Customers/dp/0071819894 See acast.com/privacy for privacy and opt-out information.