Episode 4: Scaling Southern Hospitality with Butch Scott, Owner of Taylor Grocery Special Events Catering

In this episode of Restaurant Catering Smarts, Michael Attias welcomes Butch Scott, Owner/Operator of Taylor Grocery Special Events Catering in Taylor, Mississippi. With over two decades in the restaurant and catering industry, Butch has built a multi-million-dollar catering business rooted in southern hospitality, consistency, and customer relationships. Butch shares his journey from running Abbeville Catfish to scaling Taylor Grocery's catering operations to nearly $4 million in annual sales—all in a town of just 50,000 people. He dives into: ✅ The power of a well-maintained customer database and how it fueled a 10x revenue increase ✅ The importance of menu packaging to simplify sales and operations ✅ Why relationships & word-of-mouth marketing still outperform traditional advertising ✅ How technology & AI are shaping the future of catering sales and marketing From corporate drop-offs to high-end weddings, Butch has seen it all and shares his best strategies for scaling a catering business while maintaining quality and service. Whether you're just starting out or looking to take your catering sales to the next level, this episode is packed with insights you can apply today! Restaurant Catering Smarts is sponsored by CaterZen Catering Software.