Episode 4: Software & Services: Special Guest Lance (Not the member of N*Sync) Borst

In Episode 4 of Bricks & Chicks, we're joined by special guest Lance Borst! He's giving us a behind-the-scenes look at the world of software implementation, training, and delivery services in construction tech. As a Senior Solutions Consultant on the IMAGINiT Technologies delivery team, Lance works directly with customers after the sale is complete, helping teams adopt new technology, improve workflows, and survive the realities of implementation. We're talking through onboarding madness, user adoption, training challenges, field vs. office dynamics, and what actually makes software successful once the contracts are signed...because selling/purchasing software is one thing - getting people to actually use it is another.