Episode 4: Stephanie Vincent, Executive VP at Harmon Research - COSTA RICA

On this episode of the Insights From Elsewhere Podcast, we dive deep into the world of market research in Central America. Host Cynthia Portugal is joined by Stephanie Vincent, an executive vice president at Harmon Research Group and a 2025 Greenbook Future List Honoree.Stephanie, based in Costa Rica, shares her journey in insights, from her early roles at companies like BAT, Philip Morris, and Mondelez to her current work. She offers an insider's look into the unique challenges and opportunities of conducting research in the region, including the evolving role of AI and other technologies.You'll also hear powerful stories about cultural misunderstandings between international headquarters and local marketers—and how these missteps can cause companies to miss out on key opportunities.Glaut is the only AI-native software designed specifically for Market Research Agencies. They pioneered “AIMI” (AI-moderated interviews), a new research method. With Glaut, you can design the study, collect data, and analyze everything using the Analysis Suite.The Insights from Elsewhere podcast is supported by: Glaut is the only AI-native software designed specifically for Market Research Agencies. We pioneered “AIMI” (AI-moderated interviews), a new research method. With Glaut, you can design the study, collect data, and analyze everything using the Analysis Suite.Find out more about Glaut.