Episode 4: The Ad Tech M&A Journey with TapTap's CEO, Alvaro del Castillo

SummaryAlvaro del Castillo, CEO of TapTap, shares insights from his journey scaling TapTap since 2010, the evolution of the ad tech landscape, and the playbook for scaling businesses in Europe. The conversation also highlights the growing interest from private equity firms in the ad tech space, as well as the explosion in strategic acquirers since 2021.We also discuss BedRock Platform's latest hire, Austin Scott, who has joined from Microsoft as Chief Commercial officer and co-founder.Chapters00:00 Introduction to the Podcast and Guests01:49 M&A Activity in Ad Tech and MarTech06:10 The Evolution of European Ad Tech10:33 Challenges and Opportunities in Scaling in Europe13:49 Insights on M&A Trends and Private Equity Interest17:49 Navigating the European Market: Cultural and Operational Challenges21:12 Expanding into Latin America23:50 Early Days of TapTap and Fundraising Experiences30:00 Austin Scott Joins Bedrock as Chief Commercial Officer34:54 Advice for Founders in the Ad Tech SpaceLinksFPC's M&A trackerTapTap announces partnership with bd capitalAustin Scott joins Bedrock Platform as CCO Hosted on Acast. See acast.com/privacy for more information.