The Search Intent Shift (Part 1)

Search behavior is changing as AI search tools reshape how people find information online. Traditional SEO relied on short keyword searches like "plumber near me." Today, users ask full questions and hold conversations with tools such as ChatGPT, Gemini, and Grok. Search engines now generate answers instead of presenting a list of links, which changes how businesses earn visibility.In this episode of The Unlearning Lab, Kevin Wosmansky of JAR Consulting Group joins Mike Downer to discuss the shift from keyword targeting toward high-intent questions. The conversation explains how AI systems combine information from multiple sources and present one clear response.Learn why the two‑word keyword is fading, why conversational search matters, and why businesses need a new strategy focused on expertise and brand citations.Tune in for more discussions on AI search, marketing strategy, and lead generation.