Episode 4: The Truth Behind the Industry That Burned Us

As scientific evidence mounted and public attitudes toward indoor tanning began to shift, the industry faced a problem: how do you keep selling a product when consumers are becoming increasingly aware of its risks?In this episode of Burnt Truths, we follow the money behind the tanning industry and explore how it has adapted to a changing cultural and regulatory landscape.In this episode:How the tanning industry responded as awareness of the risks of indoor tanning grew  The marketing language used to reframe tanning as “wellness”  How regulation and the federal tanning tax affected the industry  The rise of hybrid tanning beds combining red light with UVA and UVB  Why red light therapy does not cancel out UV exposure  How the industry has adapted to keep consumers coming through the door This is Burnt Truths: Uncovering the shady side of getting sun-kissed.Sources & Further ReadingIBISWorld — Tanning Salons in the US Industry Data and AnalysisBMJ Journals — Tobacco ControlInternational Agency for Research on Cancer — Sunbeds and UV RadiationIRS — Affordable Care Act tax provisionsAIM at Skin Cancer Foundation — Indoor TanningeBay — Vintage Print Ad Klafsun Tanning BedsStanford Medicine — Red light therapy: What the science says