Episode 4 – Three-Part Marketing
from The Marketing Minute Hosted by Mark Stephen Ware
You’ve probably heard me talk about the only three KPIs any business function needs, including marketing: 1. contribute to revenue growth in a meaningful way, 2. enhance employee morale and 3. improve long-term customer loyalty. To influence these three KPIs, just like everyone else, marketers have the same three things to work with: people, products and processes. This three-part marketing approach can be quite effective in helping to drive KPIs. As leaders and marketers, we should be looking for ways to motivate our people, develop and take to market innovative products and continually optimizing our processes. If we do, the goal of impacting revenue growth, employee morale and customer loyalty just got a lot easier.
Embed this episode
No transcript yet.