Episode 4 - THRIVE 2025 Takeaways with James and Corinne

Takeaways from ATC Unconference THRIVE 2025: Corinne and James talk you through what went on - on the stage and behind the scenes  In October 2025, the ATC community came together at the iconic People's History Museum in Manchester for ATC THRIVE 2025, a two-day unconference exploring how language service companies can grow through collaboration, technology, and genuine relationships. The theme? Building a sales-first mindset supported by marketing, technology, and teamwork to ensure language service companies are ready for whatever comes next. Across panels, workshops, discussions, and the first-ever ATC Open Mic session, one message stood out loud and clear: growth happens when we put people and purpose at the heart of our sales strategies. From Bernadette Byrne's masterclass on building long-term client relationships to Richard Michie's keynote on marketing strategy delivered with a pinch of Northern charm, via insightful panels and discussions, the sessions offered one clear takeaway: there are no silver bullets; growth is hard work, a shared mindset, and a genuinely human affair.