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Episode 4 | What startups reveal when things go wrong episode artwork

Sep 28, 2026 29 min

Episode 4 | What startups reveal when things go wrong

from CambridgeJBS Hosted by CambridgeJBS

What can failure reveal about a startup's chances of future success? In this episode of Predicting Startup Success, host Theresa Treffers sits down with Holger Patzelt, Professor of Entrepreneurship at the TUM School of Management, to explore one of the most misunderstood aspects of entrepreneurship: failure. Founders, investors and ecosystems often focus on the signals of success: growth, funding, traction and market opportunity. But what happens when things go wrong? And could the way founders respond to setbacks tell us more about their future prospects than early wins ever could? In this conversation, they discuss: Why failure may be one of the most revealing moments in a startup's journey How founders interpret setbacks, criticism and negative feedback The challenge of knowing when to persist and when to change direction The emotional side of entrepreneurship that often goes unspoken How investors can think differently about founders with a history of failure What startup ecosystems can learn from ventures that do not succeed Drawing on research spanning psychology, decision-making and entrepreneurship, Holger Patzelt offers a nuanced view of what failure can, and cannot, tell us about future success Host: Prof. Dr. Theresa Treffers, Technical University of Munich Guest: Prof. Dr. Holger Patzelt, Entrepreneurship, TUM School of Management

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Episode 4 | What startups reveal when things go wrong

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