EPISODE · Feb 18, 2026 · 10 MIN
How To Set Your Therapy Fee (The Math, Not the Mindset)
from Craft Your Practice Method · host Lisa Reidsema LMHC
Let’s talk about money. Not the theoretical version of money where we all agree therapists deserve to be paid well. The real version, where you’re sitting across from a potential client, they ask what you charge, and you feel your throat tighten before you say the number. Or worse, you say the number, and then immediately offer a discount before they even ask. Most therapists aren’t underpaid because the market won’t support higher rates. They’re underpaid because somewhere along the way, they started believing their work wasn’t worth what it actually costs to do it in a way that holds up. In this episode, we’re talking about why you’re worth more than you’re charging, how to set a rate that supports your life, and how to say that number out loud without apologizing. This isn’t about getting rich. It’s about not breaking yourself while you help other people. If you’re early in private practice and you want the full roadmap, what to do first, what comes next, and what doesn’t matter yet, start with the Private Practice Starter Kit. You can get it at: https://craftyourpractice.com/start
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What this episode covers
Most therapists aren’t underpaid because the market won’t support higher rates — they’re underpaid because guilt, fear, and worthiness stories get tangled up with money. In this episode, Lisa breaks down why therapists undercharge, how to calculate a workable private pay rate using real math, and how to say your rate out loud without apologizing. Private Practice Starter Kit: https://craftyourpractice.com/start Website: https://craftyourpractice.com
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How To Set Your Therapy Fee (The Math, Not the Mindset)
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