Episode 40: How to position your MSP as THE experts

 In this week’s episode Has Coronavirus impacted your MSP? Maybe some clients have cancelled contracts. Or perhaps you’ve actually grown due to clients requesting more WFH projects. Whatever YOUR experience, it can be useful to hear how other MSPs are getting on. And in this week’s episode Paul’s joined by a special guest from Datto to discuss their latest ‘State of the MSP report’ Also this week Paul answers a brilliant question from a listener on how to use marketing to beat the competition, and position yourself as THE expert in your field Plus, Paul looks at the link between confidence and competence and why addressing these two factors can improve your team’s performance. Also, Google has made some things that could affect your search engine optimisation… you need to hear this. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about competence versus confidence, the book The Peter Principle was mentioned by Laurence J Peter Paul mentioned the new Core Web Vitals and other resources including those from Yoast and Moz Register for a free copy of Paul’s book Paul’s special guest was Alan Butler from Datto, talking about their ‘Global State of the MSP’ report Many thanks to Jason Watts from Neveco for the question about becoming seen as THE expert Find out more about Paul Green’s MSP Marketing Edge Paul’s guest on August 25th will be Phil Donoghue from Cloud4 talking about how their cloud business grew from their MSP business You can join Paul in the MSP Marketing group on Facebook Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to episode 40. I’ve got a cracking one for you today. Here’s what’s coming up. Alan Butler: MSPs that are not traditionally in security, but they have end users asking them to support them, are now considering, how do I do this? Paul Green: I’m also answeri...