Episode 40: iOS 14.5: Why You Should Ignore the Shovel Salesmen & Use these 4 Tracking Methods

Are you freaking out about the iOS 14.5 update? In this #WeOutHere segment, John Grimshaw (CMO of Smart Marketer) is here to help alleviate any concerns you have with a 360° view of the iOS 14.5 update. This is the big one, folks, but it's NOT the end of advertising (despite everything you're being told). He shares what's changed so far, how this update impacts marketers, and how smart advertisers should adapt their strategies. You'll also learn about 4 alternative sales attribution models to consider and why keeping a positive outlook will determine your overall experience with iOS 14.5.  YOUR ENGAGEMENT MATTERS!  Here's how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere To get a question answered on the podcast, follow and message us on IG at @mollypittmandigital Have questions? Send us an email at [email protected], and don't forget to… Serve the World Unselfishly and Profit