Episode 40: Mike Marcantonio- CEO, Alliance Franchise Brands

Mike shares his background and journey in the franchise industry. He discusses the four groups of brands under Alliance Franchise Brands and the unique aspects of each group. He also talks about the company's core focus, core values, and company culture.TakeawaysAlliance Franchise Brands is the franchisor of almost 600 locations in North America, operating brands in marketing and print, sign and graphics, direct mail, and sign installation.The company's core focus is empowering success through high-impact programs and support.The core values of Alliance Franchise Brands are Members first, ethical and trustworthy, can-do results driven, respect others, and passion for being great.The company culture is built on the dedication, resilience, and adaptability of its franchise members, as well as the values-driven approach of its home office team.Longevity and employee retention are key indicators of a great company culture, with over half of the team members at Alliance Franchise Brands having been with the organization for five years or more.Alliance Franchise Brands prioritizes creating a positive company culture and providing a physical environment that employees enjoy.They have a strong focus on technology and have developed a comprehensive technology package called Workstream.Alliance Franchise Brands offers a unique Matchmaker program, where they help franchise members find and acquire existing independent businesses.Chapters00:00 Introduction to Alliance Franchise Brands01:15 The Brands of Alliance Franchise Brands03:35 Mike Marcantonio's Background and Upbringing04:58 Discovering Franchising06:51 Getting Involved in the Printing and Visual Communication Space15:56 Core Focus: Empowering Success through High-Impact Programs21:27 Building a Strong Company Culture24:46 Longevity and Employee Retention26:16 Creating a Positive Company Culture and Physical Environment29:02 Allegra: Marketing and Print Business Model31:27 Image360: Graphic and Visual Communications Business33:22 RSVP: Direct Mail Advertising34:46 True Install: Installation-Only Business39:25 Blue Ocean Strategy and Sales-Driven Solutions44:02 Impact of Technology on the Business46:18 Excitement about Inkjet Technology48:05 Matchmaker Program for Acquiring Independent Businesseshttps://alliancefranchisebrands.com/Free Resource for Franchise QB Listeners:The Franchise QB Playbook will guide you through the process of finding your perfect franchise fit.  Free Franchise Doc:  👉https://www.franchiseqb.com/playbook#franchiseownership  #FranchiseOpportunities #OwnABusiness #FranchiseSuccess #FranchiseQBContact me and my team with any questions along the way.  www.calendly.com/franchiseguyMike Halpern, [email protected]