Episode 40 - The Ultimate Marketing Engine with John Jantsch

HIGHLIGHTS 03:03 The genesis of Duct Tape Marketing08:34 The marketing hourglass: Organizing behavior vs creating demand 13:23 Explaining the Customer Success Track20:40 Serving your ideal client profile23:51 The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth32:28 Implementing The Ultimate Marketing Engine as your company strategy38:14 Connect with JohnQUOTES04:39 "The term duct tape marketing just seemed to make sense. It was the right metaphor for what it's like to be in a small business. Simple, effective, affordable. Doesn't always have to be pretty. It just has to work."09:14 "The funnel part has to exist, but then let's flip the funnel over and realize that the real opportunity for long-term consistent growth comes from creating a better customer experience."21:47 "The thing that a lot of people leave out of this equation of trying to figure out and understand their ideal client is, who can you actually deliver the most value to? And I'll add another little layer on that, the fastest."25:02 "I also have found over the years that that some percentage, once we identify somebody who's top 20 percent, some percentage of them would actually do 10 times as much business with you if you discovered how."33:47 "People that have followed this path that I've been teaching now for a while, realized that this becomes their entire company strategy. This can become their entire company mission."To learn more about John, you can check out the links below.LinkedIn - https://www.linkedin.com/in/ducttapemarketing/Website (Ultimate Marketing Engine Companion Course) - https://theultimatemarketingengine.com/course/If you enjoyed today’s episode, please subscribe, review and share with a friend who would benefit from the message. If you’re interested in picking up a copy of Jonathan Goldhill’s book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.