EPISODE · Apr 17, 2015 · 56 MIN

Episode 40 - We're All Consultants Now!

from The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD · host Ron Baker and Ed Kless

Consulting and sales are not different disciplines, but one and the same. They are the art of enabling the best possible decisions for customers. Recognizing this reality is not easy because it requires us to rethink the paradigms and prejudices of the past. We can increase the effectiveness in working with our customers if we adopt some concepts of consulting theory. The assumptions and goals of consulting will be discussed by Ed and Ron.

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