Episode 408: #314 - Back To Square One

Brad does not work for a designer or manufacturer, so he considers himself “off the leash,” so buckle up: He thinks we’re in a race to the bottom in cost and quality. With the move to manufacturing in China, all the R & D money is gone. Sustainability is nearly non-existent. The industry is in a dark place. But despair not! Brad has some ideas to get us back on track. Brad Koerner has held a 20-year career in architectural lighting design and innovation in lighting technologies. He was at Philips Lighting in the innovation and corporate venture groups. He was the Lighting Market Manager for Color Kinetics, and a lighting designer in the Boston area at Lam Partners, Light This!, and Ripman Lighting Consultants. For the past several years Brad has been helping companies drive product innovation via his firm Koerner Design. Brad received his Master of Architecture degree from Harvard University, where he received the IALD Education Trust Fund Grant and the IESNA Richard Kelly Grant.