Episode 408 - Conversion-Killing Marketing Mistakes
from Business Genius
Remember the training montage scene in the 1976 hit movie Rocky? What you see Stallone do in the 40 seconds starting at minute two is key to knowing how to not make this common conversion-killing marketing mistake! Almost everyone makes this mistake more than once! But it’s easy to fix when you know what to look for and what to do instead. This is critical to reinforcing (and not contradicting or diluting) your marketing message. After my clients see the difference this simple fix makes, they rarely make this mistake again. Listen as I explain: - the importance of direction in marketing and digital communications, video and stage work, - how cultural conditioning subliminally influences your audience response to messaging, and - what to give your audience instead (Hint: see it at work in the Rocky scene) to improve results. And then you can watch the key scene here starting at minute two to see this key principle in action.
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