Episode 41 Creating Memorable Events with Wendi Freeman

In this episode, John talks with Wendi Freeman - CEO of Be Bright Events, and mom. Wendi is a passionate, purpose-driven event planner who helps entrepreneurs plan and launch impactful and profitable events that inspire change and enrich lives through Be Bright Events. Be Bright Events is an event company that helps entrepreneurs and businesses put on in-person and virtual events. Listen to this episode to learn more: [02:15] - Why and how she started event planning [06:39] - The event that changed her life [07:43] - Doing a virtual event in the pandemic [08:26] - What failure means [10:50] - Impact of COVID on her business [17:53] - Cancellation and postponement of events [19:53] - Renegotiating contracts due to COVID [20:48] - Working with clients who already have a planner [24:01] - What working with Wendi is like [28:10] - Mistake that a lot of brands make [33:21] - Other hosting platforms besides Zoom [39:26] - How to make memorable and specific events [41:58] - What not to do while giving a gift through your brand [44:22] - The idea of hybrid [50:00] - How relationships at home affect business QUOTES: "I believe in a world where one event has the impact to change someone's entire life." "There's no such thing as failure, only feedback. So as long as you can learn from it, then it wasn't a failure." "Failure was not an option for me. So, I played in the puddle. I splashed around, and I felt sorry for myself. And then I was like, all right, get to it." "I call myself a recovering perfectionist because progress is perfection." "One word doesn't matter. Get it out there and serve people because they need to hear your message." "An imperfect plan or an imperfect action is always better than a perfect plan. " "The best thing about your brand is you because you are your brand." "I am not going to teach people and host virtual events. I am going to produce virtual experiences." "If you're not happy in your home life, your entire business is going to suffer." "The word failing to me means you tried; you got it wrong. Failure is not something you do. It is a state of being that means you have decided I am no longer going to try. And so failure to me is completely a choice." USEFUL RESOURCES: https://www.bebrighteventsco.com  https://www.facebook.com/BeBrightEvents  https://www.facebook.com/wendi.i.freeman  https://www.instagram.com/be_bright_events/  https://www.linkedin.com/company/be-bright-events/  https://www.linkedin.com/in/wendifreeman/  https://www.youtube.com/channel/UCl-7r4eo8-m2Ze6yGZ4S6Bg/videos  https://tinyurl.com/7WaysToLeadBook  CONNECT WITH JOHN  Website - https://thejohnhulen.com Clubhouse - @johnhulen  Instagram - https://www.instagram.com/johnhulen   Facebook - https://www.facebook.com/johnhulen  Twitter - https://www.twitter.com/johnhulen  LinkedIn - https://www.linkedin.com/in/johnhulen  EPISODE CREDITS Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/  Outro music provided by Jeff Scheetz - https://jeffscheetz.com/