Episode 41 - Marketers RoundTable 2: A marketers discussion of current marketing issues.

Guests: Al Lautenslager - Author of Guerilla Marketing in 30 Days, Stephen Denny - President of Denny Marketing and author of the Note to CMO blog, Connie Reece - Chief Community Officer of New Media Lab and blogger at Every Dot Connects. Host: Jay Ehret - Chief Officer of Awesomeness at The Marketing Spot and author of The Marketing Spot blog. Topics discussed: Marketing Plan, their importance, purpose and direction Social Media Strategy and the mantra of "Listen First." The effectiveness of social media marketing The Marketing of books by authors and publishers. Complete show notes, including links and quotes, can be found on The Marketing Spot blog at this link: http://bizy.be/mPrNN