Episode 41: The Data Strategist

Mark Schurtman is an experienced digital analyst & digital strategist with a proven track record of helping businesses distill digital marketing data into critical knowledge that enables them to operate more effectively online. As Campaign Analytics Manager at Zurich North America, Mark is known as a results-oriented, digital marketing professional. He is able to interpret, identify, define, analyze and drive business insights from digital metrics. Mark is passionate about clarifying the confusing and unknown, developing actionable solutions and driving improvement. Major brands that have benefited from his integrated, global search marketing expertise include Accenture, HSBC, Brinks Home Security, IBM (Smarter Planet, Cloud & Watson) Sirius, CitiFinancial, Skechers, Helzberg Diamonds and Black & Decker. He joins us from Schaumburg, Illinois to discuss the role of the Data Strategist.