Episode 410: TMBA410: The Creation of a Brand

http://www.tropicalmba.com/linjer/ Dan and Ian love physical product companies. After all, they started their own entrepreneurial journey by selling physical products. On this week's show, they have chosen to showcase the story of a mid-market luxury brand that has found massive success. Jennifer Chong and Roman Khan are the founders of Linjer. Linjer manufactures and sells beautiful leather handbags and watches, which retail between $200 and $500 USD. On today's episode, Jennifer and Roman speak to us about a wide variety of topics, including researching marketplaces, building teams, and making deals with factory owners. This is not just an episode about people who are passionate about selling great products, though. It's also a unique case study on how to use savvy marketing techniques to grow your business.