Episode 411: Pricing Decisions Unlocked: How to Charge What You're Worth Without the Guilt

Episode SummaryStill flinching when you tell a client your price? Amber Fuhriman breaks down the internal beliefs and external market realities behind every pricing decision, showing business owners exactly how to stop undercharging and start setting prices they're actually congruent with.Key Topics CoveredWhy pricing conversations trigger deep beliefs about worth, value, and money programmingHow to find the middle ground between what you think you're worth and what the market will bearThe difference between internal pricing blocks (self-worth, fear of judgment) and external pricing factors (market rates, competitors)How to structure pricing based on one-to-one time versus scalable, recorded, or course-based offersWhy over-explaining your price signals insecurity and how to shift your energy when quoting ratesNotable Quotes"If money conversations make you uncomfortable, pricing decisions will always be difficult.""What I think doesn't matter, because if we set a price that's above what they think they're worth, they are going to sabotage every single sales conversation they have.""For a very effective coach that knows what the fuck they're doing, $2,000 a month for one-on-one coaching is peanuts.""If you don't know that number, then how the hell are you gonna set your prices?"Call to ActionBook a free strategy call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05Join the Break Your Bullsh*t Box Community: https://www.facebook.com/share/g/185xJ6KALu/Check out Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0 Hosted on Acast. See acast.com/privacy for more information.