Episode 414 | Hertz Isn't Just a Rental Car Company Anymore episode artwork

EPISODE · Jun 9, 2026 · 37 MIN

Episode 414 | Hertz Isn't Just a Rental Car Company Anymore

from The Road to Autonomy

Gil West, CEO of Hertz, joined Grayson Brulte on The Road to Autonomy podcast to discuss the launch of Oro Mobility and how a century of fleet operations is helping robotaxis to scale.A robotaxi parked is a depreciating asset, and the attention goes to the driving while the margin hides everywhere else. Cleaning, charging, maintaining, and positioning the vehicle is the part nobody wants and the part that decides the economics.Oro Mobility was built to own that work. It is an asset-heavy operating company sitting on Hertz infrastructure, 2,700 chargers, more than 11,000 service locations, and a footprint across roughly 160 countries. Oro owns and operates fleets, human-driven and autonomous, and supplies them turnkey to B2B partners including Uber and Nuro in a manner that Gil frames as the connective tissue between the demand aggregators, the technology companies, and the OEMs, the supply layer for the future of mobility.That positioning reshapes how the autonomy economy scales. A robotaxi company no longer has to build depots, charging, and a service network from scratch, something Mr. West says could take decades and billions of dollars to replicate.Over time, Hertz plans to hold robotaxis on its balance sheet as both owner and operator, sweat each asset through the peaks, service it through the valleys, and run the same footprint across rideshare, delivery, and autonomy.Episode Chapters00:00 Hertz's Turnaround1:18 Oro Mobility4:43 Hertz's Infrastructure Advantage13:29 Robotaxi Technicians15:36 Robotaxis and Rideshare are Complementary19:27 Infrastructure Permitting22:26 Peaks and Valleys of Assets Ownership25:47 Inspiration for Oro Mobility28:28 Hertz as a Platform Business30:28 Managing the Turnaround34:21 Defining Success for Oro Mobility35:22 Hertz Over the Next Century37:03 AUTNMY AI--------About The Road to AutonomyThe Road to Autonomy is the leading applied intelligence platform covering the convergence of automation, autonomy, and the Autonomy Economy.™.Through our podcasts, newsletter, and proprietary applied intelligence, we set the narrative for institutional investors, industry executives, and policymakers navigating the convergence of automation, autonomy, and economic growth.Join institutional investors and industry leaders who read This Week in The Autonomy Economy every Sunday. Each edition delivers exclusive insight and commentary on the autonomy economy, helping you stay ahead of what's next.Sign up for This Week in The Autonomy Economy newsletter: https://www.roadtoautonomy.com/ae/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Gil West, CEO of Hertz, joined Grayson Brulte on The Road to Autonomy podcast to discuss the launch of Oro Mobility and how a century of fleet operations is helping robotaxis to scale.

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Episode 414 | Hertz Isn't Just a Rental Car Company Anymore

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