Episode 42 - Blake Mischley

In this episode of the Why I Social podcast, host Chris Barrows sits down with Blake Mischley (co-founder of Meet Your Class) to break down the creation of Meet Your Class to serve the Higher Education industry, including the launch of a new social media platform, Reach - designed with the unique aspects of the industry in mind.  Blake breaks down his transition from student community manager to education tech founder, revealing how the landscape of university recruitment has undergone a fundamental shift. Today's incoming students research institutions through social media with the same weight they give institutional websites, especially first-generation students.  In addition, the episode also covers the practical challenges campus social teams face daily and introduces Reach, a brand-new ecosystem purpose-built to solve them.  What You'll Learn:   The impact of social media in the era of AI search engines How incoming students are researching Higher Education institutions  Why social media is important for first-generation students The story behind the building of Reach Hot Topic for This Week's Episode: Building Social Media Tools (Reach) for Higher Education  And as always, discover why Blake socials! LinkedIn Meet Your Class Reach Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] Watch Why I Social on YouTube About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials, and to foster a global community of practice and collaboration among social media professionals.  Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.